Neil Macdonald, a CBC Senior
Correspondent is a writer who I have long admired. His articles are always
thoughtful, well written and more often than not, their tone or conclusions surprise
me. His piece this morning however, on the demise of newspapers (CBC's web
page) was pretty much what you would expect from a writer who got his start
in the news business by being a print journalist. Macdonald, like many other main stream
journalist, bemoaned the reduction of staffing or the outright closure of some
of Canada's newspapers. He is deeply concerned about the fact that mainstream
media today is far more concerned about their bottom line; more concerned about
pleasing their corporate masters than at any other time. Macdonald argued that
writers and their editors are become more and more fearful of displeasing their
masters and their public. In doing so, they are afraid to take on some of the
larger issues of the day in case the newspaper's position proves unpopular and
therefore their customer base is reduced further.
Macdonald is no doubt
right that the media is under constant pressure to perform better with fewer
resources. I am sure that the mega corporations who own the large chains of newspapers
are primarily concerned, as Macdonald suggests, about how much profit they can
take out of the newspaper rather than bringing to the light the multitude of injustices
that permeate our world. Without question, the media in general caters to the
lowest common denominator, Consequently we are fed an endless progression of
mindless pap where self-declared celebrities are allowed to pretend that what
they do is important. For those of us who want news, more and more of us are
looking to other sources. If newspapers cannot provide comprehensive news or commentary
that is both well written and demonstrates some critical thought, there is no
point reading it. If one is obliged to wade through pages of non-news for the
occasional nugget of real reporting then it is not worth the effort.
There is of course a
consequence to those of us who enjoy good writing, critical news reporting and
thoughtful analysis leaving the fold. It means that by the very act of leaving,
we are weakening the position of the paper. That is, as fewer and fewer people read the morning
edition, the pressure is to titillate the remaining masses even more, which in
turn drives away more discerning readers.
There is however an
additional problem. For those who use the internet for their news, it is very
easy to accuse mainstream media as only being shills for corporate
America/Canada. Amongst many groups
whether they be anti-GMO, anti vaccine,
anarchist, anti-capitalist, pro Republican or armchair bound eco warriors, the
assumed position is that the media is biased and therefore cannot be believed.
The media in turn, because they are under increased pressure not to confront
the very multi-nationals that either feed them (through advertising) or own
them outright are at increased risks of sounding like the very shills they are
accused of being. And so it goes around and around in ever diminishing circles
where cause and effect lose all meaning.
I suspect that there is
not a solution. Within a generation, perhaps sooner, large newspapers will not
exist. And that is a pity if no other reason that those who praise the increased
access to news via the internet have forgotten that all news reporting is
biased. As every good sociologist or anthropologist who has ever done field
research acknowledges, the very act of choosing the subject indicates a bias.
When we live in a world
where news can be slanted to every possible bias, that does not mean that we
have better access to the news - in fact
it could mean the exact opposite.
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